How Eco Friendly Packaging Can Increase Profits

Most companies aim to be more eco-friendly to accommodate the increasing demand.

“Sales of FMCG products increase when switching to more environmentally friendly packaging, 

according to one in three (31%) marketing professionals surveyed by Pro Carton.” 

That’s right. You can be increasing sales with eco-friendly packaging. If you want to compete within your market, it’s practically a necessity. 

Consumers are increasingly demanding higher standards of sustainable actions from companies as we move deeper into the 21st century. 

The public is learning to prioritize our planet’s health by leveraging their spending power. Many individuals now only support corporations that are 

making an effort to reduce their carbon footprint with renewable energy and eco-friendly products. With an abundance of competition, 

customers will go elsewhere if they see that your brand’s vision does not align with their own ecological values. 

Eco-friendly packaging can be incorporated into every form of packaging, from the simplest customized mailing boxes to entirely custom printed folding cartons.

What is Sustainable Packaging and Why is it So Important?

Sustainable packaging has less of an environmental impact than traditional materials for the duration of its life cycle. 

This begins at the source of the material, but is also considered throughout the production process and as far as the way in which it’s disposed of.

 As millennials continue to make up a larger part of the consumer base, we are witnessing a growing portion of the public that focuses their purchasing power toward companies that they align with ethically.

  Eco-friendly packaging is thus becoming a fundamental part of any brand’s identity.

Adopting eco-friendly practices helps to empower your brand by engaging your audience and building trust. 

By falling in line with your customer’s values, your brand becomes more relatable, fosters more loyalty, and ultimately leads to more sales over time. Coincidentally, eco-friendly packaging practices can actually end up costing less. They utilize less material and have become incredibly cost-effective as the market for sustainable packaging solutions continues to grow over time.