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Views: 0 Author: Site Editor Publish Time: 2022-04-26 Origin: Site
A company can influence the first impression that they portray by choosing the correct types of packaging boxes for their specific products.
While packaging supplies serve a primary function as protection during transit and storage, they also serve a dual purpose as a sales and marketing tool.
In this guide, we will introduce you to the 4 most popular packaging boxes for e-commerce businesses. We’ll also take the time to explain each of their benefits,
drawbacks, and additional relevant details such as associated costs and environmental impact.
The types of e-commerce packaging boxes used for online retailers will vary depending on the intended product.
In any case, the custom box type will be resistant enough to ensure that the enclosed product arrives to the consumer in perfect condition to maintain the business’ reputation.
These boxes are usually made from some sort of cardboard or paper composite with varying degrees of thickness and rigidity based on its intended use.
Folding boxes are a lightweight, premium packaging solution for items of modest size. They are sometimes referred to as collapsible boxes or paperboard boxes. These function very well as classy marketing tools when designed with vivid brand themes in mind. The ability to print in a full spectrum of color at very high-resolution results in a professional aesthetic that looks impressive throughout retail space.
Although the specific coating differs based on the manufacturer, folding boxes are always finished with a coating that keeps the printed visuals looking extra sharp while adding a barrier between the enclosed product and the elements.
Simple Storage - The collapsible nature of these printed boxes means they ship and store flat. This way, small businesses with limited storage space will have more room for product inventory. Folding boxes are a great choice for items that do not break or chip easily, as the type of packaging is thin compared to others. A folding box offers a very vivid finish, making it eye-catching for items that will eventually sit on retail shelves or end up being unboxed and posted on social media platforms.
As the name implies, rigid boxes do not fold down like the previously mentioned type of packaging boxes. Instead, they are composed of several layers of compressed paperboard which makes them significantly more resistant to impact. This increased resistance demands a higher price per unit, which is why we usually see luxury items such as jewelry or cell phones packaged in rigid boxes.
Luxurious Feel – When consumers spend a lot of money, they expect a high-end experience from start to finish. Feeling the sturdiness of a rigid box in the palm instantly creates that atmosphere of higher quality and importance toward the product.
Added Protection – The thick protective layer offered by a box that won’t collapse with ease means that the product in this custom box type is better protected compared to using a thinner folding box.
The custom rigid box serves businesses that fall within the luxury item category. There’s an increased cost per unit as well as higher associated shipping costs (since these boxes do not collapse for shipping). If the enclosed item is expensive and worth protecting.
Think of these as shipping boxes with a premium unboxing experience. Since they fold open and can hold print on both sides, they hold additional real marketing real estate for the same square footage of packaging. Although they are not as thick as traditional shipping boxes, they offer substantial structural integrity for their weight.
Prime Unboxing Experience – This type of box arrives looking extremely sharp. It’s easy to slide open, with plenty of interior real estate for additional branding. It adds fun and excitement to the buying process.
Variety of Sizing Options – Custom mailers are offered in a wide range of sizes to fit most products. They can support the hefty products that folding boxes can’t while maintaining the same luxury aesthetic.
Eco-friendly – Made from recycled paper and entirely recyclable, this alternative to bubble wrap protects both your products and the environment!
The mailer box is extremely versatile. There are very few products that would not be elevated by being shipped in custom branded mailer boxes. It might not be worth the expense to invest in these for very low dollar items or items that will be resold by a supplier without their original packaging.
Multiple items shipped over long distances almost always travel in shipping boxes. The corrugated box design is usually the classic solid brown cardboard layout but can be customized as well. They are available in the largest formats since they are usually used to transport multiple units of a product or bundles.
Structurally Supreme – The engineering behind corrugated cardboard was conceptualized to make it extremely sturdy and resistant to impact. There’s no safer way to transport heavy loads of fragile items.
Inexpensive – Because this is the most widely used type of packaging box, it’s widely manufactured and easy to find at a competitive price.
Always Recycled – Cardboard packaging is always primarily made from recycled cardboard but is also easily reused by the consumer for their own transport/storage needs.
Every business should incorporate branded shipping boxes at the very least to ship grouped items or large quantities of inventory to resellers. The combination of shipping boxes and mailers elevates the customer’s experience when receiving their items directly from the manufacturer. Check out this blog for more unique packaging ideas that increase the user experience.
The key pieces of information to consider here are the details surrounding the product at hand (material, fragility, weight, niche, destination, etc.) so that the types of packaging boxes provide both adequate protection and branded visual messages. All 4 of the mentioned types of custom packaging for small businesses can be designed with a completely unique branding theme using our online software available here.
