5 Aspects of Designing Paper Bags

Paper bags are very useful and convenient in our life. We need paper bags for shopping, gift packaging and advertising etc. But how to design the unique paper bags that are attractive to customers needs to be discussed. And initial planning is especially required. The designing of paper bags should be carefully studied so as not to be restricted by stereotype. The designing of the paper bags should reflect the uniqueness of the products which mostly relies on the designers. There are many factors that need to be considered by the designers before the designing begins.

Firstly, the understanding of target customers is required. The designers should understand the age range and which type the target customers belong to, to propose suitable paper bags styles, however chic or traditional, simple or luxurious the paper bags are going to be.

Secondly, the understanding of the products is important. To match the products, the designers should investigate the characteristics, types, and functions of the products so that the designing of paper bags could perfectly emphasize the advantages of the products.

Thirdly, the definition and emphasis of the theme should be highlighted. The company logo or slogan is supposed to be emphasized. The selling point could help encourage sales.

Fourthly, the dimension of the paper bags should be considered. The commonly chosen size of paper bag is 300*400*80 mm. But it does not have to be the same dimension which is not refreshing. The designers should think outside the box to create the unique bag size which can help reflect the products better.

Besides, choosing the right paper material is important too. The right paper material helps to manifest the brand image. Kraft paper bag with simple printing reflects the simple concept of the products; Coated paper bag with fancy printing reflects the luxurious and delicate concept of the products.

While designing, the creative thinking with a deep research of above aspects would help deliver satisfactory paper bags.