A Gift Box is Not Just a Gift Box

We feel that what makes us special is being able to see a gift box as more than just a gift box.

Imagine this scenario: you are the customer. We’ve all been one many times before.

You search for a good few days to find the perfect gift for your sister. You find just the thing and you go online and order it ready for next day delivery. You spend a decent amount of your hard-earned money on the beautiful, luxury gift you have chosen especially for this occasion.

The following day you receive it in the post. It arrives in a brown padded envelope. You open it, without hesitation, to find the present exposed in the padded bag. You immediately think less of the item and you devalue the gift. You begin to wonder if it was worth buying from this company and debating if it was worth the money that you paid for it. You decide that it wasn't and you don't go back to buy anything else from that website.

Now let’s move into a parallel universe where you bought this gift and the following day it arrives. You receive a beautiful white postal box, complete with a branded label, stamp, and personalised note. You open it excitedly to find a perfect white gift box tied beautifully with a luxurious satin ribbon and printed in gold foil. Opening the box, you find a pretty folded parcel of tissue paper secured with another branded label. You gently pull off the label and unravel the gift underneath. The experience has made you feel like you just have to take a picture, share it, tell you friends and get excited that your sister will be given the same exciting experience when she receives the gift. You feel as if you have bought a little bit of that brand, creating brand loyalty, and that your money has been spent well.

This is the first impression that you should aspire for your company's customers to have. You want a great experience for them and you want them to talk about how gorgeous their gift looked. Don’t devalue the product you worked so hard on by exposing it to a padded envelope. Here at Flourish Packaging, we can help you from concept right through to your customer's post box. If you have a product, we can help you find the right collection of gift boxes, accessories and postal boxes. Along with offering branding, printed labels and finishing touches to ensure your ecommerce and gift packaging reflects your brand and gives your customer that perfect first impression of your business to ensure they return to buy again.