Custom Packaging: Is it Worth it to Ship in Style?

Long story short - yes. Custom packaging is worth the investment.

As with many things in life, it also depends. It depends on how well you utilize it to maximize your investment. If you want to make sure you’re getting the most out of your custom packaging, we’ve also put together a few tips on how to maximize its impact. While this isn’t by any means a complete list of the benefits of custom packaging, it’s a jumping-off point for designing your sustainable custom packaging.

Reduce Waste

Custom product packaging, when done right, can reduce waste and lower your business’s impact on the environment and your operating cost.

• Reduce: It’s less likely your product will be damaged in transit if your packaging is custom-designed to protect your product perfectly. Damaged products require replacement (on your business’s dime) and the broken products often end up in the landfill. Not great on either end.

• Reuse: If your custom packaging is attractive and useful enough, it can be reused for gifts, storage, or toting.

• Recycle: Packaging that emphasizes its recyclability increases a customer’s likelihood of recycling it. Recycling is a great way to reduce waste.

Here at EcoEnclose, we pride ourselves on offering shipping solutions with the highest levels of recycled content as possible. We continue to innovate to push for more post-consumer waste as well. Our 100% Recycled Poly Mailers are an excellent example of a sustainable plastic poly bag solution that can be custom printed with your design and reused by the end consumer with a second adhesive strip - all while featuring 50% post-consumer waste content.

Make A Great First Impression

You can read our full article on the psychology of custom packaging, but your shipping packaging is your first physical interaction with your customer, so make it count. A great first impression leads to higher overall product satisfaction and increases a customer’s likelihood of making a repeat purchase.

Save On Shipping

Eco-friendly custom packaging can save on shipping costs if correctly designed. Carriers like UPS and FedEx often use the dimensional weight to calculate shipping costs, so if your product is in a box that’s way too big, you might be paying too much in shipping, not to mention using too much cardboard.

EcoEnclose 100% Recycled Shipping Boxes are completely customizable from style to size to strength to print, so you create the exact shipping box for your products.