Eco-friendly Packaging Materials are Imperative to Your Brand’s Strategy

More and more consumers are becoming concerned about the environment and they’re looking towards brands to be more eco-conscious. Many consumers — especially in the younger age bracket — want businesses to use eco-friendly packaging materials, and they don’t mind paying a premium for it. With this rising consumer concern, eco-friendly packaging materials aren’t something your brand can ignore. So, what are these eco-friendly materials and how can your e-commerce brand improve its sustainability initiatives? Let’s dive in.

What are Eco-friendly Packaging Materials?

Eco-friendly packaging refers to packaging that’s easy to recycle and made from materials with minimal impact on energy consumption or natural resources. This can include a number of materials — like biodegradable plastic, cellulose, and corrugated cardboard, among others. By far one of the most common and cost-effective eco-friendly packaging materials is corrugated cardboard, which is what we’ll be focusing on in this article.