How Can You Personalize Folding Cartons With Variable Data Printing?

It’s no secret the internet has changed the way companies market to consumers. Businesses can curate content based on what you’ve already read or offer a product suggestion following a recent purchase. 

With a wealth of information provided through forms, purchases, cookies, and more, brands can personalize messages to match consumer preferences and behaviors.

Did you know that it's also possible to personalize messages with printed materials? Personalized messaging can be achieved through variable data printing.

 With digital printing technologies, companies can customize just about anything on marketing collateral or folding cartons—text, the background colors, even an image—in one print job.

The process involves uploading a spreadsheet to a digital printer (or cultivating data) and producing unique collateral based on the information provided. 

Businesses have utilized variable data printing, for instance, to send out printed mailers and order business cards. Once the information has been uploaded,

 the printing process becomes fully automated, unleashing an efficient new way for brands to foster consumer loyalty.

And as technologies improve, marketing and buying behaviors change, and companies invest in creative solutions, the possibilities for variable data printing increase.