The challenges and changes of online printing

Under the attack of corona virus, traditional printing has experienced great loss. The nationally practiced lockdown of companies made the domestic demand fall down dramatically, including printing and packaging industry for example gift pacakging boxes, and gift bags and even carton boxes for logistics. And the purchasing method has been changed too, for many companies find the online trading more convenient especially under the pandemic. 

Quite a few companies are even thinking of converting their business type from traditional printing to printing supply chain or online printing and packaging sellers. However, supply chain means not only printing or packaging, and online sellers are supposed to have high capability on online operating and marketing, which is quite difficult for most companies for the time being.

For traditionally printing companies wanting to convert themselves to online printing sellers, they have to either hire professional staff to work for them, or pay professional operating and marketing companies to run for them which means their benefit rate comes too low. And most of the online printing sellers offer less than satisfying customized service to their customers. Therefore, there is much to do to improve online printing sellers, for example online data combination, preprinting team improvement, DIY system improvement, supply chain and logistic management and so on.

The online data for instance transaction data, production data and finance data, they should connect each other and become useful for order check and analysis so that the company could predict market demand, lead the trend and put into massive production. 

The preprinting team can be improved to cater to the high efficiency demanded orders by optimizing the system in which designing teams should compete to win the orders so that they could be put into production at the fastest speed with best proficiency.

Front-gate DIY system should be improved so that the customers could try their ideas by themselves before passing them to the designing team which makes their designs more customer-oriented. And this DIY system is also very helpful in promoting the potential orders to solid ones.

Supply chain and logistic management system could help predict the lead time and assure the delivery to customers which is very critical for the competition among online printing sellers.

During this special period, companies of printing and packaging industry are trying everything to survive and strive for improvement. We should always stay hungry, and stay foolish to keep up with the pace of the market.